How Microsoft's "AI-related Layoffs" Were Weaponized to Spread Disinformation - Cyabra
cyabra.com
Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related" layoffs, pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.
  • 29% of the profiles discussing Microsoft’s AI layoffs were fake (nearly three times the average rate in online conversations), indicating a coordinated disinformation campaign
  • Using sophisticated tactics, fake accounts successfully influenced real users to call for boycott on Microsoft, as the toxic narratives spread reached over 2 million views
  • Three primary false narratives were promoted to harm Microsoft’s reputation: the company replacing American workers with immigrants, layoffs aimed to fund AI initiatives, and the company suggesting Copilot AI as emotional support for fired employees
  • Nearly 40% of visual content shared by fake profiles was AI-generated, including deepfake images of Microsoft leadership appearing celebratory about layoffs