WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Mark@lemmy.world
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    1 month ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

  • ieatpwns@lemmy.world
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    1 month ago

    That must be the reason they’ve been putting out more ads about chats being secure between both chatters. A misdirection so they can personalize your ads to your conversations

  • Redex@lemmy.world
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    1 month ago

    I see a lot of people saying it’s time to switch to Signal, and I mean I agree in principle, it’s my main messaging app, but I don’t see how it can scale. It runs off of donations and the only reason it’s still functioning is because the users that are there are above averagely passionate about it and willing to donate. If it became the defacto messaging app I fear that there is no way they would be capable of financing that level of traffic.

      • Redex@lemmy.world
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        1 month ago

        I mean, there are some who will be willing to do that, but the vast majority of average people won’t pay for something if a free version exists (like WhatsApp)

        Edit: Ok I just Googled it and apparently their operational costs are less than 1$ per user per year which is far less than I expected. That’s way more sustainable in that case, possibly even through just donations.

        • SheenSquelcher@lemm.ee
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          1 month ago

          Even if they charged 1.99 they’d be making a decent cut for future investment (they are a nonprofit).

          GrapheneOS lives on donations too. Its definately possible.

          • Redex@lemmy.world
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            1 month ago

            I mean comparing it to GrapheneOS doesn’t make much sense, they don’t have recurring costs.

              • Redex@lemmy.world
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                1 month ago

                No, they don’t have recurring costs that scale with their size. The whole original point of my argument was that Signal is fine now because its userbase is above averagely passionate about it and willing to donate, but if it were to become mainstream that would mean the percent of its users donating would go down whilst its cost would go up, in other words its costs would outscale its revenue. This doesn’t apply to GaprheneOS as their costs don’t scale with the number of users.

                • SheenSquelcher@lemm.ee
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                  1 month ago

                  I think you’re missing the point. All I was saying is that both Signal and Graphene are both nonprofits and both seem to be doing okay with their donations business model.

                  And donations aren’t just a euro here and there from users. Proton is rumoured to be one of Graphene’s supporters.

  • LettyWhiterock@lemmy.world
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    1 month ago

    What app?

    Really though, what was the main use for this kind of chat app? Genuinely since I assume there is one, I just don’t know it since I never had a reason to use it. Was it encrypted? Cause I get using specifically encrypted messaging systems, but if it’s not, was it that good of an option over other chat apps?

    • swarfega@feddit.uk
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      1 month ago

      In the UK. SMS were not free to send. In fact, MMS are still not free to send today. This is what WhatsApp solved, instant messaging that uses your data and alas has no additional costs.
      Popularity grew, which is why Meta purchased it, and we are now where we are today.

    • vaionko@sopuli.xyz
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      1 month ago

      It was SMS, but better. It has been the message platform of choice for pretty much everyone in my country for well over a decade, not as many options existed back then.

      • tzrlk@lemmy.world
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        1 month ago

        I hate how every single messaging app with SMS integration eventually drops it, sending me back to whatever stock bullshit came with my phone.

  • FuryMaker@lemmy.world
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    1 month ago

    People are going to use whatever the majority use.

    I need to ude WhatsApp when i travel to countries egere it’s widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

    They’re just too big. How is anything else supposed to take off? Just gradually maybe.

    So maybe Signal will get there in a few years? What’s itd adoption rate since it was created?

    • IndustryStandard@lemmy.world
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      1 month ago

      Gradually is the answer. You can dual use both Signal and Whatsapp. Same how you can use Lemmy and Facebook and are not limited to one sociale media app.

    • Camelbeard@lemmy.world
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      1 month ago

      Family chatgroup, signal Work chatgroup, signal Half of my friends, signal

      Won’t be very long until I remove whatsapp from my phone. That one friend that doesn’t want to switch, call me I guess…

    • Schlemmy@lemmy.ml
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      1 month ago

      That’s the main reason Signal uses phone numbers for verification.

      That way you can see which of your contact can be reached on their platform.

      I slowly diverted from WhatsApp to Signal in that way. I also have it in my WhatsApp bio: ‘‘You can reach me on Signal. Come on over, it’ll be fun’’

    • network_switch@lemmy.ml
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      1 month ago

      It’s a slow grind for adoption. I’ve had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It’s mostly people from work at tech companies but progressively I’ve noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won’t take off in a few years. Maybe another decade

  • rustydomino@lemmy.world
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    1 month ago

    The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

    • Raiderkev@lemmy.world
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      1 month ago

      I had to use LINE for work a few years ago to communicate with the Philippines. Awful app.

      • rustydomino@lemmy.world
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        1 month ago

        Awful depends on your point of view. Is it easy to message and call your friends and make group chats for free? The answer is yes. The fact that the interface sucks and is ad-ridden is irrelevant to older aunties and uncles.