Consumers are not only cancelling their Disney subscriptions, they’re boycotting the companies who advertise with affiliates owned by Nexstar and Sinclair.

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  • entwine@programming.dev
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    2 months ago

    Not saying you didn’t read the article, but your comment could be interpreted as thinking that advertisers are pulling out because they disagree with Kimmel coming back, but it’s actually backwards.

    The reason they’re pulling out of advertising is because people are also boycotting companies that advertise with Nexstar/Sinclair to discourage advertisers, and hurt their revenue.

    I’m not saying the advertisers are good guys or motivated by anything other than money, but we should definitely encourage more of them to stop advertising there. If anything, start buying from the ones that pulled out.