Kind of sucks to see, I like when local places succeed.
I can only assume this has a lot to do with prices, I know they do “fancy” waffles, but dang are they expensive. Even buying a “take home” pack from Kroger was like 14 dollars for 4 cold, not fresh waffles.
Quality has been going downhill for a couple years, and they have been closing locations so it’s not surprising.