The latest update for the popular Nova Launcher app includes Facebook Ads and Google AdMob.
Compare 8.2.4: https://reports.exodus-privacy.eu.org/en/reports/698198/
With 8.1.6: https://reports.exodus-privacy.eu.org/en/reports/673643/
From 2 trackers to 6 trackers. From 30 permissions to 36. And two of the “trackers” are for ad stuff, like Facebook Ads.
I believe the owner also changed. It’s no longer Branch, but something called Instabridge Sweden.
I don’t know what people are mad at. I assume that the users with Prime still seeing ads aren’t happy, but I have no idea.
Me personally, I don’t like to have my launcher selling data to Meta/Facebook. I also can see the change in strategy, from where a paid app supported development, to one where tracking and ads is at the centre of the monetization of the app. That’s something I try to avoid these days. I prefer to pay or use open-source and donate, and have a clean app.