The European Commission said today that TikTok is facing a fine because its addictive features, including infinite scroll, autoplay, push notifications, and personalized recommendation systems, are breaching the EU’s Digital Services Act (DSA).
large fineslap on the handNot in this case. DSA is % based fine on global annual turnover. So up to 6% from $186 billion (using 2025 data) is more than a slap.
It makes it sound a lot when you put it like that.
If instead I say that 6% of €1000 is €60 then it doesn’t sound so much despite being in the same proportion.
Turnover not profit remember. There isn’t a business in the world that wouldn’t feel that.
It’s reckoned that Bytedance’s profit margin is about 20% which is insane. They’ll easily absorb the 6% (as a general rule of thumb, most businesses would be over the moon with a 10% profit margin).
30% profit drop. No Biggie. I bet it won’t even be mentioned at the AGM.
Percentages are relative. They’ll still be able to dry their eyes with the billions they’ll have made in profit.
https://finance.yahoo.com/news/bytedance-track-50-billion-profit-160444958.html
ETA: to further put things in perspective…
1 million seconds = 11 days
1 billion seconds = 33 years
Facebook and Insta next!
Any social media app from US should be banned citing national security
I agree but the version of TikTok in the us (with us ownership) is only for the us market. That was spun out to a different company. The global version is still owned by china/btyedance, so the EU has a problem with them.
