Veserr@sh.itjust.works to United Kingdom@feddit.ukEnglish · 2 months agoOatly banned from using word ‘milk’ to market plant-based products in UKwww.theguardian.comexternal-linkmessage-square31fedilinkarrow-up1109arrow-down11
arrow-up1108arrow-down1external-linkOatly banned from using word ‘milk’ to market plant-based products in UKwww.theguardian.comVeserr@sh.itjust.works to United Kingdom@feddit.ukEnglish · 2 months agomessage-square31fedilink
minus-squareflamingos-cant (hopepunk arc)@feddit.uklinkfedilinkEnglisharrow-up47·2 months ago On Wednesday the supreme court unanimously ruled that Oatly can no longer trademark, or use, the slogan “Post Milk Generation”. This is even dumber when you realise Oatly is explicitly prompting themselves as not-milk.
minus-squareNighed@feddit.uklinkfedilinkEnglisharrow-up3arrow-down7·2 months agoThat doesn’t stop them from calling the product “oat milk” though does it?
minus-squareflamingos-cant (hopepunk arc)@feddit.uklinkfedilinkEnglisharrow-up16·2 months agoYou haven’t been able to do that since 2017, the European Court of Justice said so.
minus-squareRailcar8095@lemmy.worldlinkfedilinkEnglisharrow-up14·2 months agoThey can’t be called milk, but are under “dairy” (lacteos) on the supermarket. You can’t make this shit up. https://www.carrefour.es/supermercado/la-despensa/lacteos/bebida-vegetal-almendra/F-12d4Z1acc/c
This is even dumber when you realise Oatly is explicitly prompting themselves as not-milk.
That doesn’t stop them from calling the product “oat milk” though does it?
You haven’t been able to do that since 2017, the European Court of Justice said so.
They can’t be called milk, but are under “dairy” (lacteos) on the supermarket. You can’t make this shit up.
https://www.carrefour.es/supermercado/la-despensa/lacteos/bebida-vegetal-almendra/F-12d4Z1acc/c