Honest to gods, this conversation happened today, and it may have cost me a job opportunity. The customer was super impressed with my menu design and animation, and wanted to know who we got it from. When I said I did it, their face lit up! Too bad as soon as i said GIMP, they weren’t interested anymore. Has anyone else experienced this? What do you say in similar situations?
I’m sorry but if Pepsi was called Cripple-Juice I doubt it would be as big as it is today.
A name matters.