Cattail@lemmy.world to AssholeDesign@lemmy.worldEnglish · 2 months agomandatory interview to checkout shopping carti.redd.itimagemessage-square22fedilinkarrow-up1119arrow-down12file-text
arrow-up1117arrow-down1imagemandatory interview to checkout shopping carti.redd.itCattail@lemmy.world to AssholeDesign@lemmy.worldEnglish · 2 months agomessage-square22fedilinkfile-text
minus-squarerizzothesmall@sh.itjust.workslinkfedilinkEnglisharrow-up3·edit-22 months agoE-commerce: follow DMMT/DMMW. Get the transaction completed in as few clicks as possible. Under armour: write us a 250 word essay on why you want our shit!
minus-squareMidnight Wolf@lemmy.worldlinkfedilinkEnglisharrow-up1·2 months agoI think it’s https://en.wikipedia.org/wiki/Don’t_Make_Me_Think
minus-squarerizzothesmall@sh.itjust.workslinkfedilinkEnglisharrow-up1·2 months agoDon’t Make Me Think / Work e-commerce principles of least time, action and effort to purchase. Every click or decision causes conversion attrition. Reducing the number of clicks and decisions noticeably reduces attrition.
E-commerce: follow DMMT/DMMW. Get the transaction completed in as few clicks as possible.
Under armour: write us a 250 word essay on why you want our shit!
Eh?
I think it’s https://en.wikipedia.org/wiki/Don’t_Make_Me_Think
Don’t Make Me Think / Work
e-commerce principles of least time, action and effort to purchase.
Every click or decision causes conversion attrition. Reducing the number of clicks and decisions noticeably reduces attrition.