The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.
I think TouchID isn’t a priority for them, but looking at the supported M1 and M2 devices and features, it seems like it could be a daily driver. It has things I never got to work on my first Linux laptop (webcam, microphone, speakers, suspend, keyboard backlight, wifi, bluetooth), although it’s 2026 so those are basically all expected. No thunderbolt, touchID, or display port alt mode, though, does make it a step behind MacOS, with some doubts it’ll ever fully catch up even on this 5-6 year old hardware.
Still, these were very popular devices, so I think they’ll stay on the used market for a long time. I might pick one up if it’s cheap enough.