The unconsented 3rd-party sharing is admittedly scandal-worthy.
As for the rest, IMO the author is tilting at windmills. These days Firefox is a trend-taker not a trend-maker. If the other browsers are metamorphosing into AI agents, then Firefox has no choice but to follow while doing it in the most privacy-respecting way possible. Otherwise Firefox will have no users and we will have no Firefox left to complain about.
To think that “We don’t want this AI crap” is a serious business proposition in 2026 - it’s deluded IMO. There just aren’t enough privacy-obsessed 90s-era geeks left to sustain such a product. We will have to compromise.
What demographic says Mozilla must follow Current Big Tech Trend? Where are all the people threatening to leave Firefox if it doesn’t have OpenAI? Please, show me these numbers.
There just aren’t enough privacy-obsessed 90s-era geeks left to sustain such a product.
I’m glad you care about sustainability, so I have to ask: where’s the economic sustainability in throwing money at something that no AI company is profiting off?
Where are all the people threatening to leave
The implication being that Firefox should not even bother trying to compete and win new users, all it needs to do is please its ever-dwindling userbase of grouchy geeks. I know you’ll respond “well without us they’ll have no users at all”, but that’s a pretty depressing argument to have to make, isn’t it?
The economics is simple: nobody is going to pay for their product, they have to find an income and this is what they’ve landed on, presumably after studying the market carefully - their jobs count on it, after all. Have you done that and found an alternative magic solution that keeps everyone happy? If so, tell them.
But this vision of 90s-style nerd-friendly browser which doesn’t even try to track the competition and yet somehow manages to remain relevant - I just don’t buy it.
The implication being that Firefox should not even bother trying to compete and win new users, all it needs to do is please its ever-dwindling userbase of grouchy geeks.
No implication intended, I just forgot to be exhaustive. Yes, the current userbase is pretty close to what you describe, and Mozilla has been extracting their goodwill like it’s an unlimited resource.
But I’ll ask outright: what new users is this supposed to attract? Nobody asked Mozilla for AI. I don’t see anybody excited that it does AI better than other browsers. The de facto MoltBot browser is Safari, which is AI-free. The AI fans have a glut of AI-first browsers to choose from, so… Who is this going to appeal to?
I say “appeal to” in the active sense too, because Mozilla’s own promotional material seems to take an almost apologetic tone to even having AI at all,
Control and choice built in
Customize how AI shows up, or turn it off entirely.
AI, if and when you want it
Firefox approaches AI with intention, not obligation. AI features are optional by design and will remain that way.
It would appeal to me. This morning I urgently needed to know the Spanish word for “carabiner”. Instead of searching for it, and then having to click thru (because the search results tend to bury the lede), and bat away cookie warnings and social sign-in banners, and scroll past a bunch of nonsense to find the damn word, I clicked on the dreaded AI button in the Firefox sidebar, typed “carabiner in Spanish” and a second later I had the word.
In my opinion it is fast becoming obtuse to claim that AI is useless bloat. The point should be to give users more control over it. Which is exactly what Firefox’s comparative advantage could be.
?It sounds like your AI needs could be satisfied with a Firefox extension that could be optional to you and not shoved down everyone else’s throat. Based on your description of the Web, it sounds like you need to take a trip there and configure a dozen things anyway.
Installing an extension for an occasional use-case like this is not quicker than what I did.
I do of course have extensions installed (including the canonical ad-blocker that you use too). I’ve been on the web since the 90s and was a full-time frontend developer for a decade until quite recently, so I’m hardly the ignoramus you’re making me out to be. From the same facts I just come to different conclusions to you. It happens.
If Firefox offers an off-switch for the features you don’t want (it does) then where is the “forcing down throats”? If this amazing project doesn’t survive because it refused to move with the world around it, then you won’t even have that off-switch and you’ll regret being so obstinate.
PS I see the downvotes, maybe it wasn’t you but I consider downvoting toxic so that’s all I have to say here. You’ve made your point and I did understand it.
Installing an extension for an occasional use-case like this is not quicker than what I did.
I do of course have extensions installed (including the canonical ad-blocker that you use too).
So you’re the target demographic (not a very big one) and even your use case is a one-off?
And apparently you use an ad blocker all the time… but you’re pushing for AI to be default and not ad blocking?
PS I see the downvotes, maybe it wasn’t you
It’s not me… and I can see the names of the people who downvote, and if you try hard enough, you can see it’s not me too.
Buried in lede: the feature currently sends pre-Smart Window browsing activity to 3rd parties (Google, Alibaba, OpenAI) without warning you that this data was even aggregated and sent.
No no they “fixed” that because people complained.
Supposedly.