Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.

    • SpaceBishop@lemmy.zip
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      14 days ago

      They don’t. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It’s unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

      • hushable@lemmy.world
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        14 days ago

        Old peak design bags do not have unique serial numbers, but batch numbers shared among many bags. Not defending PD, but if that’s true, there isn’t much they could’ve done to help with the investigation even if they wanted to.

    • Lem Jukes@lemm.ee
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      14 days ago

      If you have ever registered a product you purchased with the manufacturer, you’ve done exactly that. They’re not talking about tracking the product after you buy it. They’re basically just talking about automatic proof of purchase.

    • ramsorge@discuss.online
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      14 days ago

      If it’s lost you can report it. It helps get the bag back if someone finds it and reports it missing. It’s obviously a toss up, but there are honest people who try to return things.

    • darkdemize@sh.itjust.works
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      14 days ago

      I would assume these are intended for use when hiking and mountain climbing. It could save your life if someone else has your GPS coordinates when you go missing.

      • bobs_monkey@lemm.ee
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        14 days ago

        Any serious hiker concerned about that would carry an SOS beacon for an emergency. I would I no way want my backpack broadcasting my GPS location 24/7 in case I get lost in the woods.

      • RightEdofer@lemmy.ca
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        13 days ago

        Nah, nothing about Peak Designs (or any electronic gear backpack company)is intended for serious hiking let alone mountain climbing. The inexperienced day and over night hikers may rely on a phone as newer ones have rudimentary GPS ability. The more serious are using things like InReach.