I am up to speed on this little drama, but it’s still unclear to me what they’re suing over.
Yea, Honey effectively took over affiliate links. And yes, they were obviously shady (I never used it, because I did not know how they made money). But I don’t quite understand how other people trying to make money from affiliate links have a real claim against them.
Or is this just a case of the influencers realizing they have the moral high ground and the public’s ear, and wanting a pay out?
It’s fraud. They publicly claimed, point-blank, to do a certain thing for years, and were instead doing the opposite, in the interest of making more money. The affiliate link thing is only one of several points that they’re suing over. The far more egregious one is that they don’t actually “scour the internet to find you the best coupons” They will actively hide better coupons that they know about, if marketplaces pay them to, and still tell you in the browser “this is the best coupon.”
It’s more than that, at least from a EU perspective. Don’t know what is legal in the US, but manipulating URLs in an obviously malicious way and without the user’s explicit knowledge and consent would be highly illegal here.
The YouTubers can only sue for actual damages THEY realized.
As the class is for content creators that partnered with Honey, it can only be for the affiliate links.
Users will need to sue separately, either individually or as a different class. My money is on them having a forced arbitration clause, so direct lawsuit will most likely be out of the question.
It’s not just youtubers. It’s anyone who uses affiliate links. Online ads use affiliate links.Things like Amazon Smile used affiliate linking for charity fundraising.
And since Honey was jacking links class action is the only way for them to really do it. No individual affiliate can point out their individual loss through Honey because Honey erased their links.
That means the class action needs to go after all affiliate revenue Honey has ever made.
After reviewing the actual legal filing, you’re correct. I somehow missed that.
All persons (corporate or individual) in the United States who
participated in an Affiliate Program with a United States online
merchant and had affiliate attribution redirected to Paypal as a
result of the Honey browser extension.
People have a claim due to lost profits and potentially missed business opportunities.
Let’s Youtuber A had a sponsor affiliate and a spoken ad spot. Creator makes 2k for the sponsor read and 2% every time someone buys something via link.
Honey swoops in and steals the affiliate link (regardless if the user got a coupon or not). The creator no longer getting the 2% and skews the success of the ad.
The creator’s ad performance (ad to finished transaction) is down, so sponsor lowers the commission to 1% and 1.5k for the next video. Enough people use honey and the metrics are bad enough the sponsor doesn’t renew contract with the creator.
On the consumer end, which due to arbitration clauses the lawyers aren’t actively pursuing (at this time) (see linked video).
I am up to speed on this little drama, but it’s still unclear to me what they’re suing over.
Yea, Honey effectively took over affiliate links. And yes, they were obviously shady (I never used it, because I did not know how they made money). But I don’t quite understand how other people trying to make money from affiliate links have a real claim against them.
Or is this just a case of the influencers realizing they have the moral high ground and the public’s ear, and wanting a pay out?
It’s fraud. They publicly claimed, point-blank, to do a certain thing for years, and were instead doing the opposite, in the interest of making more money. The affiliate link thing is only one of several points that they’re suing over. The far more egregious one is that they don’t actually “scour the internet to find you the best coupons” They will actively hide better coupons that they know about, if marketplaces pay them to, and still tell you in the browser “this is the best coupon.”
It’s more than that, at least from a EU perspective. Don’t know what is legal in the US, but manipulating URLs in an obviously malicious way and without the user’s explicit knowledge and consent would be highly illegal here.
The YouTubers can only sue for actual damages THEY realized.
As the class is for content creators that partnered with Honey, it can only be for the affiliate links.
Users will need to sue separately, either individually or as a different class. My money is on them having a forced arbitration clause, so direct lawsuit will most likely be out of the question.
It’s not just youtubers. It’s anyone who uses affiliate links. Online ads use affiliate links.Things like Amazon Smile used affiliate linking for charity fundraising.
And since Honey was jacking links class action is the only way for them to really do it. No individual affiliate can point out their individual loss through Honey because Honey erased their links.
That means the class action needs to go after all affiliate revenue Honey has ever made.
After reviewing the actual legal filing, you’re correct. I somehow missed that.
Thanks for the clarification.
The other lawyer in the case, Attorney Tom made a video going over what they are sueing for and some of the misconceptions.
https://youtu.be/ItiXffyTgQg?feature=shared
People have a claim due to lost profits and potentially missed business opportunities.
Let’s Youtuber A had a sponsor affiliate and a spoken ad spot. Creator makes 2k for the sponsor read and 2% every time someone buys something via link. Honey swoops in and steals the affiliate link (regardless if the user got a coupon or not). The creator no longer getting the 2% and skews the success of the ad.
The creator’s ad performance (ad to finished transaction) is down, so sponsor lowers the commission to 1% and 1.5k for the next video. Enough people use honey and the metrics are bad enough the sponsor doesn’t renew contract with the creator.
On the consumer end, which due to arbitration clauses the lawyers aren’t actively pursuing (at this time) (see linked video).
There’s a legal precedent that cookie stuffing is considered wire fraud
deleted by creator
Sorry, posted that on mobile without checking that it’s not the mobile link.
The video has links in the description to the complaint.
[Here it is on Court Listener](https://www.courtlistener.com/docket/69503243/9/wendover-productions-llc-v-paypal-inc/
Edit: To your other point. Why should Honey take money away from actual referrers when they didn’t even provide a discount code?