Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Hugh_Jeggs@lemm.ee
    1·
    3 months ago

    Well duh. Stupid people are scared of the phrase, and clever people are annoyed by it. That just leaves the Belgians