It’s probably to keep prices high.
Victorian England is responsible for most of our annoying modesty rules. As to why… I’m not certain, they were just fucking prudes.
On the surface. You might want to look a little closer.
The whole of London especially the East end, was a cesspool supported by the aristocracy. Jack the Ripper is still believed by many to have been a prince or someone of similar breeding.
Women have been covering their breasts for modesty for ~5,000 years, not 150. Used as a means of identifying which women are “respectable” and which women are “publicly available” to men, upper class women in ancient Mesopotamia were made to wear veils that were wrapped loosely over their hair and fell to their waists, but poorer women were not allowed, and faced harsh punishments if they dared to wear them.
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