TBH, if this turned out to be true, I would not be surprised.
OnePlus as a brand has been being slowly consumed by Oppo for years now, and it has struggled to maintain lasting appeal alongside its many competitors in the Asian markets:
India was supposed to save them. It didn’t. In May 2024, approximately 4,500 retail stores across six states stopped selling OnePlus products. The Online Retailers Association cited warranty delays and razor-thin margins—stores couldn’t make money selling OnePlus phones, so they stopped. The fallout: premium segment share collapsed from 21% to 6%. That’s a 71% decline in twelve months. Overall, India’s share dropped from 6.1% to 3.9%. The stronghold was crumbling.
If those numbers are accurate, then the situation for OnePlus really is brutal.
If I understand the gist of the paper you linked and the concepts you mentioned correctly, aren’t they effectively the same thing?
As in, reality (as we perceive it) essentially arises from the intersection (or perhaps, interaction ) between observer and observed.
Side note: I find it interesting that the latest research emerging from theoretical physicists is increasingly reinforcing ideas that Buddhists and Vedic philosophers have argued for centuries. Namely, that the existence of individual selves is an illusion, and that all things are essentially temporary manifestations of the same, unifying, cosmic substance.