Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

  • witx@lemmy.sdf.org
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    1 month ago

    The truth is in the better days of Reddit I would’ve paid 2 or 3 dollars to access Reddit if that helped maintain it sustainable and if some of that money reverted to mods. Now? Reddit can burn

    • thehatfox@lemmy.world
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      1 month ago

      Yeah this feels like a move that would have worked a lot better before Reddit had burned a bunch of bridges with their most active users.

      The pool of people with enough goodwill to pay now is likely small, and shrinking. The causal new users probably are that keen to pay up either.

    • a_guy_at_home@lemmy.world
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      1 month ago

      That was the first sales pitch for Reddit gold. That they just needed a couple bucks a month to pay for the servers. Lots of power uses back then did just that, and felt pretty good about themselves. There were people also arguing even then that anybody who paid Reddit’s bills for them was an idiot, but lots of people did.

      • witx@lemmy.sdf.org
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        1 month ago

        I mean I get their feelings. Netflix et Al started with reasonable prices and then the greedy fuck heads raised the prices, so I bet Reddit would do it as well.

  • IchNichtenLichten@lemmy.world
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    1 month ago

    Now the IPO is done Reddit has to continually feed the investors at the expense of the quality of the thing that’s supposed to make money to feed the investors.

    This is gonna be fun.

  • tiramichu@lemm.ee
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    1 month ago

    “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said.

    There’s nothing ‘altruistic’ about reddit

  • TheGalacticVoid@lemm.ee
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    1 month ago

    If Reddit were run by competent people, I’d think that paywalled subs might be a good idea. I imagine that there are countless scenarios where people have really useful info to share, but at the same time, said info can’t be spread too widely, and a paywall is one way of making sure that only people who truly care about said info can take advantage of it.

      • TheGalacticVoid@lemm.ee
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        1 month ago

        The first thing that comes to mind is credit card point redemptions. Right now, the best information on getting stuff like free first class flights are on communities like FlyerTalk. If that info was super accessible, those opportunities wouldn’t be available in the first place, and travel companies would be far less generous with rewards programs.

      • interdimensionalmeme@lemmy.ml
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        1 month ago

        Piracy, drm bypass, hacked firmwares, zero days vulnerabilities, low volume deals, good drug plugs, hip artist spaces and bunch of other shit that gets ruined by being too popular

  • givesomefucks@lemmy.world
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    1 month ago

    Wouldn’t the contributors to those subs just make a new one that’s not paywalled?

    Reddit is going to be asking users to pay to generate content on specific subs, but they’re forgetting again that the sub isn’t the important part, it’s the users.

    This would just fracture the biggest subs and destroy the communities.