Sometimes I feel like I’m the only person who does not like ranch flavoring. To a lesser degree, I don’t like apple pie either. Like, if I was served a slice of apple pie and courtesy required me to at least eat a few bites, I would. But I would absolutely not if it was a dish, say, covered in ranch dressing.
They don’t excite me that much today, but I remember really liking them as a kid, so might be familiarity breeding contempt.
I think that one selling point is in the “fast food” role. They’re the one of the few foods that at least vaguely approximates a meal — like, meat, carbs, some vegetable — that you can get at pretty much any hour in a lot of the US. Always some sort of burger joint pretty much anywhere there are more than a few people living together.
Compact, easy to eat without utensils or plate, fast to eat.