I’d say 50% of gross profit, or 50% of net worth, or 50% of stock valuation, which ever (whichever?) is highest, plus 90% of C-level and Board compensation.
After the first couple companies go tits up from these kinds of fines, the industry will start paying attention, especially the C-level, as they have the most to lose.
I think the fine is reasonable this time:
https://nieuws.nl/economie/recordwinst-voor-uber-door-vraag-naar-taxiritten-en-maaltijden
https://investor.uber.com/news-events/news/press-release-details/2024/Uber-Announces-Results-for-Fourth-Quarter-and-Full-Year-2023/default.aspx
Nah bankrupt them, they are assholes to their employees and super predatory.
I’d say 50% of gross profit, or 50% of net worth, or 50% of stock valuation, which ever (whichever?) is highest, plus 90% of C-level and Board compensation.
After the first couple companies go tits up from these kinds of fines, the industry will start paying attention, especially the C-level, as they have the most to lose.
Put another zero behind the number and then it’s a start.