Both pronunciations are acceptable because different people pronounce it different ways. That’s how language works. Eventually one or the other pronunciation may win out as so few people pronounce it any other way. We’re not anywhere near that point yet.
![[SMBC] JPEG](https://lemmy.world/pictrs/image/2f500de2-cd40-4b23-ba8d-96b95aa34ec2.png){kind=link}
Both pronunciations are acceptable because different people pronounce it different ways. That’s how language works. Eventually one or the other pronunciation may win out as so few people pronounce it any other way. We’re not anywhere near that point yet.
Never have I ever heard anyone saying “jif” outside of a humouristic clip / antagonistic post online.