Guiness the beer company giving out world records.
Beer companies in general have a stadium/arena named after them, it gets confusing after Saku (town) has a beer company names saku and they have a stadium/arena in Tallinn (hosted Eurovision 2002 btw)
The world records thing started as a way to settle bets in bars, meaning they stayed in the bars longer and drank more Guinness. So that makes sense. Similarly, the Michelin guide was something to make the idea of driving more attractive by giving tourists dining information.
Guiness the beer company giving out world records.
Beer companies in general have a stadium/arena named after them, it gets confusing after Saku (town) has a beer company names saku and they have a stadium/arena in Tallinn (hosted Eurovision 2002 btw)
The world records thing started as a way to settle bets in bars, meaning they stayed in the bars longer and drank more Guinness. So that makes sense. Similarly, the Michelin guide was something to make the idea of driving more attractive by giving tourists dining information.