But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”
As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.
Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.
He didn’t say entirely or how many, lol. If there’s 2 humans writing, it’s technically still, “It’s the place you go when you want to hear from people.”
Exactly what I thought, cause a lot of comments are from bots and even the ones that appear from humans aren’t necessarily humans. How can you say it remains like it is now and it is written by humans at the same time?
The site is loaded with engagement bots, and that has increased exponentially in the last year. Before I left, I was constantly getting pinged with inane questions to try to elicit a response (engagement). So much different here.
Does it count as “a human” if it’s a bot reposting human-made content for the 50th time?
I’d say the content will forever remain “human written content”, but also that it being once written by a human doesn’t mean the repost is a valuable addition to reddit.
Bots dominate Reddit. This will never change. Straight lying to everyone’s faces.
(And bots.)
Really? So he’s going to get rid of all the bots?
Except the ones pushing right wing propaganda.
Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.
A pledge from a humanoid creature
Ha ha ha. Spez can be hilarious when he wants to be.
He’s an alien trying to act human
“Oh, you left reddit for Lemmy? Welcome! Enjoy the conversations about reddit.”
When they’re being made fun of? Yes, I’m absolutely enjoying it.
I’m guessing he hasn’t browsed his own site recently then.
Probably nothing there to interest him since they banned /r/jailbait
Yeah, can’t have your excellent training data getting polluted
And controlled by 15 mods.
deleted by creator
I’m wondering if advertisers are starting to notice - that’s the only thing that’ll make these fuckers try to clean house. It’s maybe two years since I left reddit and even then it was absolutely infested with bots. They didn’t give a fuck, only cared about the IPO. But advertisers are going to care when they get lots of engagement but no customers because all the engagement is bots.
Do they have a way to test that? Surely the advertisers wouldn’t just trust meta, google, reddit, etc.
I’ve worked on some enterprise projects specifically to detect bot activity, so that they wouldn’t waste ML resources on a fake customer. While it’s a bit of a cat and mouse game, they can certainly review past data for their advertising campaign and the conversion rates they are getting in order to determine if reddit ads are worth the money
That’s good to hear, I hope they have many fights about it.
deleted by creator
Then maybe they should stop banning all their human users.
