🎵Ba da ba ba bah! It’s Brave New World.🎵
I’m actually going to say that I think designing a restaurant for disastrously unhealthy fast food in a way that makes it look and feel like a playground shouldn’t be legal, and I’m happy to see them look as dull and unappealing as possible to young children.
The ongoing health crisis is so severe in no small part because of things like that 1990s picture getting kids addicted to trash. This post feels like someone from the 1970s yearning for the days of Joe Camel. Plain packaging does work.
Edit: I thought Joe Camel was much older than it really is.
it’s not about mc d’s. almost every business is doing this. Everything fun, colorful, expressive and artistic MUST go. All must be replaced with homogeneous minimalism.
mc d’s is used as the example because they led the way with this shit.
Fair point! I entirely agree with that perspective in other areas. If we’re using this as an example, then I understand why, but I actually think this is one example where the change is a tangibly good thing.
That’s what makes using mc d’s as the example is a bad choice, but nobody consulted me about it.
I also read that cars turned less colorful since 1970s.
And a colleague told me that he read that skirts got longer on average since 1970, but idk about that one.
Also i noticed that most pop music these days are break-up songs.
Really shows you the mood of society.
Interesting take. Maybe they should be designed like an art gallery of various medical office styles. Kids would hate that.
Edit: I’m glad cigarettes are on their way out, but I used to love these when I was even stupider:

80s : Pizza hut
I miss it every day. That salad bar. The cups. The lamps. I wonder what things of today I’ll miss in 40 years.
That salad bar. The cups. The lamps.
My god, it even has a drinks fountain.
Being alive. 😉
I will never recover from that. You have my begrudging admiration. If you need me, I’ll be in the burn ward.
McDonalds: Fuck you I’m eating! / Home of the Extra Bigass Fries
I was so sure that movie was hyperbole.
I’d like to change the order of the meme
Me, too, but I wasn’t about to chop the original meme and stitch it back together in a better order. If you do it for me, you can have all my imaginary internet points, though.
Just insert the mcnuggets tube into your throat, sir, and the credits will be deducted from your daily quota
It should be a hole underground.
That’s the 2040s after WWIII
The soon one makes sense 'cause of global warming. We don’t be able to do it like the good old times.
I wonder what will be in the filet-o-fish when we run out of fish.
It’s this a picture of kids growing older¿?
You may have a future in marketing.
So mean how dare you!
… But if you’re hiring I’m relatively cheap and hard working if somewhat stupid
Lol
cheap
Oh you’re not selling this
hard working
Lol, cuck
somewhat stupid
You’re hired, starting at 300000k/yr.
🤣
The 2000s was perfect
My generation was the best generation. I know a lot of people feel that way, but my generation was the only one that was correct.
Ofc
Le right generation
I prefer the 20s look
2020s looks like a crappy run down office sold & converted into a makeshift McDonald’s lol
Which is ridiculously fitting.
I don’t like the idea of publicly visible advertisements, I think it leads to distracted driving
The 2000s design is not distracting :)
The 2000s design is not distracting :)
needs to change the sign and logo to be more brutalist as well
You’re entirely right, but you might be writing cheques my 5-year-old phone can’t cash.
I for one welcome our new brutalist McDonald’s overlord 🍔
Ah yes. Because we all know that dystopia is when dull burger.
For me, it was just a silly metaphor, but you might be onto something:
“Fasting is eating. Refusing is ordering. Salad is burger.” ~ George Orwell
“I have very vivid dreams and nightmares, and my biggest fear is of some kind of dystopian future where we’re advanced in every way except in our burgers.” ~ Bryce Dallas Howard
“Dystopian novels help people process their fears about what the future burger might look like; further, they usually show that there is always hope, even in the bleakest future burger.” ~ Lauren Oliver
“Who controls the past controls the burger. Who controls the present controls the past.” ~ George Orwell
Taco bell recycled, Pizza Hut recycled, peak kids life bottom.
In addition to moving away from marketing directly to children, the reason a lot of fast foot restaurants are rebranding to look like grey cubes is to make the buildings more generic and therefore more valuable as commercial real estate.
We’ve all seen the local Mexican restaurant that definitely used to be a Pizza Hut. This is to avoid that.
That, and they want customers GONE. Eating in take space. People who come, get food, and leave are their favorites because it increases throughput.
That sounds like the commercial real estate version of cancer to me, but I’m no expert in that field. I can see you’re right, though. It’s up there with motel art and off-white walls.
McDonald’s specifically is famously a real estate company that happens to serve burgers on the side. The corporation owns all of the land that its franchises are sitting on, so they can park a restaurant on it and sell it for a profit after the land appreciates in value.
Wheels within wheels within wheels…
It’s the same thing that happened to the fair phone regarding the audio jack
The noisy minority wants it, they yell, write on forums and complain, but they are statically nonsignificant as people keep buying the phone
Same with colors. Why waste millions on cars and buildings dyed with colors no one might want instead of appealing to the broader consumer base?
They are also are influenced by and influencing fashion and trends in color choice as well, just look at minimalism and brutalism. It is also cheaper and more efficient on the design and manufacturing to offer things in less specialized coloration
Proof is that people keep buying stuff
Same as with furniture. There is a reason why Ikea is a whole thing
Going into the meta, imagine someone wants to buy a car. Inevitably, they will think as well on the day they will sell the car. What are you gonna buy? A car painted in a weird color? Or something that you know for sure no one will mind THAT much?
Ithat, or you can go with the theory of the Pixies finally doing their takeover
McDonald’s use to be a place for kids. They have since rebranded to let people know there’s stuff on the menu that’s for adults.
Much of marketing to Americans is treating everyone like a monkey and using colors to trick them into buying your stuff.






