I can’t say I ever really understood what Newsmast is up to, but Channel.org looks pretty nifty. It seems like a good way for organisations consisting of several independent people to get together and present all their federated content in one public channel.
Honestly, the gift part always made the people of Troy look a bit naïve. It would perhaps have made more sense if they paid good money for the latest and greatest gigantic wooden horse made by the finest Greek artisans.