This should be re-titled to: “Taylor Swift flying into the World Trade Center, because the elevator ride to the top is a bit slower”.

“LatinX” was indeed the first attempt at a gender neutral description. “Latino” is still considered by many native speakers to be “neutral”, but the most feasible solution I’ve seen popping up is the “latine” (as in “estudiante”, “vigilante”, etc). Since it uses an explicitly non-gendered suffix, it is more correctly inclusive than the “latino”. It will take a while though, und until it is really widely adopted.