Fun fact, which has unfortunately become completely meaningless since the US company Mondelēz (formerly Kraft Foods) has bought the brand: Since around 2000, the Toblerone logo has featured a mountain, the Matterhorn, a well recognized symbol of Switzerland. Hidden in the silhouette of the mountain is a bear, the heraldic animal of the Swiss city of Bern, where the brand was established in 1908.
“Toblerone” is a play on words combining the name “Tobler,” the surname of one of the company’s founders, and “Torrone,” the Italian name for honey and almond nougat. The brand name also includes “Berne,” which is the historical English spelling for the city of Bern.
Fun fact, which has unfortunately become completely meaningless since the US company Mondelēz (formerly Kraft Foods) has bought the brand: Since around 2000, the Toblerone logo has featured a mountain, the Matterhorn, a well recognized symbol of Switzerland. Hidden in the silhouette of the mountain is a bear, the heraldic animal of the Swiss city of Bern, where the brand was established in 1908.
“Toblerone” is a play on words combining the name “Tobler,” the surname of one of the company’s founders, and “Torrone,” the Italian name for honey and almond nougat. The brand name also includes “Berne,” which is the historical English spelling for the city of Bern.
That was actually a pretty clever logo.
Haven’t bought a Toblerone since they did this to it.
Toblerone no longer deserves my support!
The brand name also includes “Bern”, which is the historical German spelling for the city of Bern.