TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The daily average of U.S. users deleting the TikTok app has increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
Some users took to social media to voice their skepticism about the new joint venture after being prompted to agree to an updated privacy policy on Thursday.


Where do they get the publicly available account deletion stats?
This is a good question
Sensor Tower gives pretty good app analytics.
I’ll just leave this here lol
I think Tik Tok is required to record those numbers and share them with shareholders as such data would tell one they are worth investing or not.
Really? So there are databases of these numbers for all companies? Or is this unique to TikTok?
Probably App Store metrics too. But I’m not sure how public those are, though I guarantee it’s tracked by Apple and Google to be shared with (at minimum) the app developer.
All the companies I would imagine. And it’s not information hard to record. After all it’s just Tiktok looking at how many accounts they have and then saying how many deleted
But deleting your account is not the same as deleting the app. You can do either without the other
Sure? I don’t know what I wrote implied I was saying app as I didn’t use that word whatsoever
The article is about users deleting the app. You said they could tell who did that by counting how many accounts were deleted. You can’t because those are different things
Ah I see. Well logic is still the same. It would be weird for any app to not be informed from the App Stores how many downloaded and deleted (because of course apple and Google would track those.)
Ahh that makes sense.