B) Shit I was planning on buying anyway before the ad
C) The ad reminds me “oh yeah I do need new underwear” (idfk lol), but even then I just mentally log that and go buy underwear later, never “click the add and buy those underwear,” not even necessarily the same brand at another retailer, like instead of Hanes™ the ad could say “Underwear^TheConcept” and it’d be the same thing.
The targeting seems to not be worth piss to me imo.
Most advertising isn’t trying to convince you to buy product X that’s being advertised. It’s trying to get you to think about the brand itself. They’re saying “Buy this fridge from Brand A” but they’re not actually trying to sell you a fridge, what they really want is for you to think of Brand A the next time you’re looking for a new appliance or some other product they sell.
But I already know I want a Speed Queen, so when Samsung advertises whatever shit new Samsung AI Washer/Dryer with wifi and bluetooth horse shit, my brain goes “ahh yeah put more money towards that Speed Queen.” And then when I go to replace my phone I go “hmmm lets see what can use grapheneOS” and Samsung loses again, then I go to replace my TV and get a used Vizio from 2008 at the flea market, etc…
It just doesn’t work along “brand” lines at least for me.
Even still, it was always either
A) Shit I’d absolutely never buy
B) Shit I was planning on buying anyway before the ad
C) The ad reminds me “oh yeah I do need new underwear” (idfk lol), but even then I just mentally log that and go buy underwear later, never “click the add and buy those underwear,” not even necessarily the same brand at another retailer, like instead of Hanes™ the ad could say “Underwear^TheConcept” and it’d be the same thing.
The targeting seems to not be worth piss to me imo.
Most advertising isn’t trying to convince you to buy product X that’s being advertised. It’s trying to get you to think about the brand itself. They’re saying “Buy this fridge from Brand A” but they’re not actually trying to sell you a fridge, what they really want is for you to think of Brand A the next time you’re looking for a new appliance or some other product they sell.
But I already know I want a Speed Queen, so when Samsung advertises whatever shit new Samsung AI Washer/Dryer with wifi and bluetooth horse shit, my brain goes “ahh yeah put more money towards that Speed Queen.” And then when I go to replace my phone I go “hmmm lets see what can use grapheneOS” and Samsung loses again, then I go to replace my TV and get a used Vizio from 2008 at the flea market, etc…
It just doesn’t work along “brand” lines at least for me.
Everybody thinks advertising doesn’t work on them.
At least some of them have to be right.