They have been doing this ever since I can remember. I recall that they allegedly tried to convince the shopper that it is ‘50%’ or ‘80%’ off. A few times I think it was ‘90% off’. Kudos to Quebec for having the courage to investigate and prosecute. I don’t think it will change much, however. Once, I had a clerk tell me ‘Don’t buy it now, tomorrow it will be 50% off’. He showed me the schedule of ‘price reductions’ for it for the next 12 months. If I waited eight weeks, it would be 75% off.
Couple weeks ago they had a 20% cashback with $10 off $80 sale that stacked. These types of sales is really the only time I shop there given how bad their usual prices are. I had to add some filler items to get to $80 but I was close anyways, they cancelled 1 of my items twice due to the website showing wrong stock amounts. This was in addition to it website barely being useable to begin with.
I really want to like Canadian Tire for what it once was, in addition to it being the only general hardware accessible to many rural Canadians but they make it really hard.