They have been doing this ever since I can remember. I recall that they allegedly tried to convince the shopper that it is ‘50%’ or ‘80%’ off. A few times I think it was ‘90% off’. Kudos to Quebec for having the courage to investigate and prosecute. I don’t think it will change much, however. Once, I had a clerk tell me ‘Don’t buy it now, tomorrow it will be 50% off’. He showed me the schedule of ‘price reductions’ for it for the next 12 months. If I waited eight weeks, it would be 75% off.
Interesting to see this when I just posted about Memory Express doing the same thing last week. I don’t think MemEx does business in QC but could be wrong about that. Would love for this shit to be investigated and punished across all areas of the market.
This feels too low.
Store count times times products times customers is way bigger than this
The office concluded Canadian Tire had attempted to convince consumers that sale items were on deep discount by including an artificially inflated regular price on its advertising material.
Analysis of sales data showed that the products in question were rarely sold or advertised at the so-called regular price.
Under the agreement reached between the parties, Canadian Tire admitted liability for five of the products under investigation, including Henckels and Cuisinart knife sets, Lagostina and Heritage cookware, and a Dewalt cordless drill.
Canadian Tire can choose to be less obvious by advertising at the “regular price” more. Or by showing a lower regular price. Or continue this practice because $1.3M doesn’t hurt their profits.
Couple weeks ago they had a 20% cashback with $10 off $80 sale that stacked. These types of sales is really the only time I shop there given how bad their usual prices are. I had to add some filler items to get to $80 but I was close anyways, they cancelled 1 of my items twice due to the website showing wrong stock amounts. This was in addition to it website barely being useable to begin with.
I really want to like Canadian Tire for what it once was, in addition to it being the only general hardware accessible to many rural Canadians but they make it really hard.
Importantly, no customers were overcharged and the matter is now concluded.
Arguable, all things considered.
Annnnd how much did they make? If it was 500k then great, a decent fine. If they mad millions during that time the fine should be higher, and the execs thrown in jail
Thats the beauty of doing it this way. It obscures the data so they can’t easily determine how much that specific trick influenced their profits.
they can’t easily determine how much that specific trick influenced their profits
Why should the fine be based on that?
Then they should also be fined for lack of transparency