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slashing the size of pints boost sales in an unexpected way
Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?
This is weirdly pro business from the mirror
The unexpected way is that while it decreased sales of beer it increased sales of wine.
So the people who didn’t like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would’ve, more or less.
Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn’t be the same price as a pint was last week. Nobody likes to be ripped off.
Well that’s illegal, and I can literally point to the letter of the law:
Some goods must be sold in fixed sizes known as ‘specified quantities’.
Draught beer and cider: Third, half, two-thirds of a pint and multiples of half a pint
The Code is more what you’d call “guidelines” than actual rules.
They were serving 2/3, so it’s fully legal. Also they’re actually urging the govt to reduce sizes, not the pub owners directly.
Granted, it would be nice if we had had more than a screenshot to go off on
Surely a fine publication such as the Mirror wouldn’t publish a misleading headline?
Oh come on now, next you’re going to tell me Daily Star is not a shining beacon of journalistic integrity!
A poor-man’s Sunday Sport
If they still want to call it a pint, they could go to the American definition (473ml, as opposed to 568ml). Beyond that, they could go to the New South Wales schooner (¾ of a pint, or 425ml). Or, you know, go metric and serve beer in decilitres as on the continent (400ml or 500ml is a reasonable size for a beer), though that may be politically impossible in the post-Brexit environment.
I get my beer in centilitres.
Has long as you don’t go full German and get them in liter, whatever floats your boat.
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I do hope this isn’t a road to the term ‘pint’ just becoming a generic name rather than actually holding meaning. I remember when a 99 referred to the price!
The number 99 meant royalty in Belgium, where flakes came from. Nothing to do with price
Did not know that, very interesting! Wonder if there’s something similar for the UK.
Lion and Unicorn? Probably? The actual crown itself has a fancy form of copyright on it where you cannot really use it on anything except for historical stuff or tacky memorabilia celebrating the likes of a coronation, jubilee, birth, death, etc
The british pound once referred to the value of a “pound” of silver at the time. Though the meaning of even that measurement of weight has likely changed
A very good point, I’m just bitter about the cost of a 99!
I prefer a schooner over a pint any day. Larger than a pot. Just right.
You mean a quarter litre, right, American?
You mean one fourth. They don’t use quarters, too French.
About 3 and one eighth cups or something.
We do use quarters just mostly for time increments
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Two thirds of a pint please, so that’s two thirds of the cost of a pint yeah? So cheaper right? Right???
BBC article with more details: https://www.bbc.co.uk/news/articles/c4gl737zr79o
Anyone that likes schooners are wankers.
Look I’ll accept 500ml in Europe as it’s metric and metric and better. (Also sometimes you can get 1l)
But a pint is just right. Fuck everything else. I want a pint and I’m willing to riot about it. Fuck you, you cunts. It’s been pints since time immemorial and as a good fucking Brit I’ll kick off about this. If we give up on pints might as well just sink the whole fucking country, I’m not going to be the generation that fucks up the future for the future generations.
Australia can be HOT. That’s why large serves aren’t popular. They go warm.
Not if you don’t fuck about.
Nobody can beat the sun. Nobody.
We can all start fast, but there comes a time, where your beer WILL go warm.
Hence smaller serves in hot climates. Air con has negated the need so much, but, the culture still remains.
Nobody can beat the sun. Nobody.
Get a middy or a half pint.
Your beer WILL go warm in a schooner.
They don’t sound like much fun!
Imagine the sales if it came in shot glasses. I am very smart.
Ooh, can’t wait to pay £7 for a bit of a pint!
I don’t mind a schooner, but hell am I paying full pint prices for 2/3 of a pint. I’d be pissed off rather than pissed drunk.
