This seems like a waste of time to me when you could instead focus on Coal or things that matter
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And yet somehow bombs seem to grow on trees in the US and UK for dropping on innocent children by the IDF in Gaza.
This ad was a waste of the energy it took to print.
If the internet is demonised with enough propaganda about it being full of porn and bad for the environment, while steadily becoming more and more difficult to access, then the British public will stop knowing about the atrocities Kid Starver is spending their tax money on.
Protesting anything the government disaproves of is a criminal offense and journalists have already been imprisoned over reporting too accurately on the Palestinian genocide.
I get the feeling the internet sanctions and propaganda will just keep coming now till the government can control the narrative and we will always have been at war with East Asia.
This ad was a waste of the energy it took to print.
It’s not printed.
It’s on a screen.
Ironic innit?
It is not on a screen.
It is printed with a backlight. You can see that it is just a poster.
backlight
Still a waste though. ¯\_(ツ)_/¯
The UK does not sell bombs to Israel anymore.
It’s obviously bad that we ever did, but it’s not something that we currently do. It stopped a while back, and is probably partly why Israel has become very hostile with Labour/Starmer as of late.
Did they actually stop? Yeah it seems like the UK is further along the process of disengaging but our connections to the genocide of palestinians run so deep it is hard to fathom the US government listening to its people and stopping arming Israel.
Segregate your garbage so we can later throw it all into the same heap anyways.
Remember to turn off every power source when you leave home everyday the whole year to compensate for one day of McDonald’s signboard glowing 24/7.
Lease an overpriced EV so that the planet may survive another billionaire’s wedding.
This is our collective duty to pay for the lavish lifestyle of the 1%.
I just stopped buying stuff…I buy food, that’s it. my garbage has gone from 3 bags biweekly, 2etal and 3 cardboard down to maybe 2 garbage, half a metal one and maybe 1 cardboard.
it’s amazing how much garbage they force on us when we buy companies junk
sometimes there’s more packaging costs then product…it’s absurd.
These are great, thank you for putting them together.
Unfortunately that’s not even scratching the surface
Keep going, they’re good comparisons.
Ok but have you considered that if literally every person on the planet did this, climate change would immediately be fixed??
You’re just a HATER of practical solutions… /s
Please tell me you forgot the /s ?
Thought it was obvious given how “every person in the world” and “practical” was in the same comment lol
If everyone turned off their smartphones for a day it would account for less than 1% of greenhouse gas emissions on the planet in that day.
If you have a fridge in your house it’s likely using almost 100 times more power than your smartphone. Your heating or air conditioning is using far more power. The steel industry, agricultural industry, transportation, are all pumping out greenhouse gasses at a rate that using electronics is negligible.
AI is becoming another one of those industries, but if everyone turned off their personal devices, they would still need to get up, go to work, which would likely use AI, because they need to buy groceries and pay rent and keep their home powered, and capitalism churns.
Being outraged at the systems around us is a good thing, pointing the outrage toward people living daily lives while wealthy corporations and people do everything in their power to do as little as possible for social good while farming maximum personal benefit, power, and profit is not.
Phone: under 5 watts. Heating: 10kW heat pump
Worrying about your phone energy cost would be fairly dumb. Usage/battery life can be a valid consideration of course.
It’s cheaper and easier to make people feel bad than it is to take reasonable steps to actually solve our environmental problems. Plus, this option lets you be smug and judgmental.
I think they want to subtly train the masses to use less electricity because the new AI schemes need all of that extra power just to exist.
Individualistic solutions to systemic problems have zero chance of working.
they 100% work.
that’s why they do it.
they make sure to shift the blame, to make sure the system remains unchanged and people who are profiting from what is basically omniside keep profiting from killing the planet and everyone in it.
They don’t work though, they just convince people it does.
you missed my point.
it works because the intended purpose is to shift blame and avoid any actual regulations/policies that will actually solve the problem.
they work because the intended purpose is to increase profits and fuck over everyone
If my goal was to try and damage the organization of groups looking to drive environmental initiatives, this is what I’d do. One of the things, anyways.
https://en.wikipedia.org/wiki/Drax_Group
The uk government keeps giving them renewable energy subsidies because trees can regrow but ignore the fact that they cut down trees the other side of the world to burn them here. It releases all the carbon stored in the trees into the atmosphere and then they capture a small percentage of it back and pretend to be the good guys.
Yeah, ok, but this is obviously just an ad, when have they become relevant to anything?
I agree with you. Most energy comes from renewables these days, and your wi-fi usage is a negligible amount in the scale of things. How about going after corporate energy waste like AI instead?
AI is negligible compared to Coal & private jets etc. Or just gross spending by billionaires
It currently is negligible. Depending on how long this hype train lasts it may stop being negligible. Coal is on the decline. Private jets and careless billionaires are growing problems, but not as fast as ai. All need handling one way or another.
I’m anti-ai for privacy, copyright reasons etc.
But the environmental impact is negligible, streaming Netflix uses way more resources than thousands of AI prompts (including training)
If we watched less YouTube it would make a much bigger difference than if we didn’t use AI
Fair point, after some googling I see I was significantly overestimating ais impact despite your comment previous comment, my bad.
Do you have a source for the streaming v AI power consumption thing? I don’t want to be an ass, just genuinely curious. When I run jellyfin and stream something from my home server, it draws 35 watts. If I run an ai model on my GPU, it draws way more than that.
I can’t remember where I first saw it, I quickly found this
https://andymasley.substack.com/p/a-cheat-sheet-for-conversations-about
Maybe not the best source, but tl:dr one ChatGPT prompt uses ~3watts including the training.
10min of 4k video streaming uses significantly more than a lot of prompts
But most people don’t stream in 4k
Maybe not, but streaming an hour of 1080p also uses a lot of resources compared to AI
Weird take…
Updated version of the “turn the water off while you’re brushing your teeth” ads in the 80s/90s. If you can afford ad spend, you’re a bigger problem than the people targeted by it.
Data centers use massive amounts of power. Reducing that power consumption would be a net positive on the environment.
That said, looking at the site, I can’t see anything that suggests they’ve done any research into that. Instead they seem to be promoting their research into keeping kids safe online, with the only mention of the OSA being a short description in their recent June report with no comment about anything to do with it’s obvious shortcomings.
The climate after i send electromagnetic waves at 2.4 GHz frequency:
If you wanted my screen time to be more efficient, please explain all these JS and CSS frameworks you are requiring me to load.
My thoughts are that this makes no sense at all.
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YouTube & TikTok use far more resources than AI
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