cross-posted from: https://lemmy.zip/post/50028199
Its wild that this is not The Onion or satire. Thats a press release on a corporate website.
Maxwell Tent: just because you’re homeless, doesn’t mean you can’t enjoy great coffee. Well, it does, because this is swill not fit to rinse your drains with, but you know…
You kids are so quirky! Wanting to live with 5 roommates in a 3 bedroom apartment so weird!
I wonder what percentage of their underpaid employees hate them extra, now.
It’s the Cracker Barrel all over. It’ll raise some brand awareness. Besides, Maxwell Brothel didn’t test well in some locations.
Cracker
barrelpint.Peppermint schnapps?
Very well in others.
Did they try Maxwell Concentration Camp?
I saw a guy living in a Maxwell Tent under a bridge. Makes you think.
It’s in direct competition with The Bunny Ranch Cafe and others in the outskirts of Nevada.
Maybe the next iteration of branding could call the product “Maxwell Hovel” to fit with most workers experiences.
Maxwell Yurt
A yurt would be a step up for me. I’ve been in some pretty nice yurts.
Maxwell coffee would be a step down, however.
Maxwell Cardboard Box.
Maxwell Bridge
Maxwell Van
Maxwell Shoebox. Old Monty Python skit. https://youtu.be/ue7wM0QC5LE
Maxwell Parents’ Basement
Maxwell’s 2 bedroom apartment he shares with 4 roommates
Down by the river!
“Just Maxwell.”
It’s “Limited Time”?
The limited-time rebrand to Maxwell Apartment delivers the same delicious taste, aroma, quality and ingredients – in fact it’s all the same except the name. An extension of the brand’s “Good to the Last Drop” platform, Maxwell Apartment is one of two campaigns debuting from the coffee brand this fall as it continues to emphasize its dedication to rich, consistent flavor people can count on while doubling down on offering the best value in coffee.
It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or “12 month lease”, saving people from having to order coffee somewhere.
Maxwell Apartment is a part of a limited-time marketing campaign
designed to save coffee enthusiasts more than $1,000 annually
Trust, coffee enthusiasts were already not drinking this swill, and a tone deaf advertising campaign isn’t going to change that status quo.
Shrinkflation foreshadowing
No press is bad press, I suppose. Doesn’t make me want to buy their coffee.
I read the article, it’s a publicity stunt
Exactly 🤣
Only available for 1 year, exclusively on Amazon.
How much coke was required at that ad meeting to ignore "Maxwell Home"? 🤌🏼🤷🏼♂️
I’m more surprised that they are still in business at all. I haven’t heard of or seen their coffee in a long time.
No wonder my coffee tastes funny! I’ve been putting milk in it instead of filling it up with pandering! Thank God Kraft is here to remind us that they’re just like us poors. Although, if they really wanted to relate to their customers, they should rebrand as “Maxwell Lost my job Because I Couldn’t Afford to Replace a Flat Tire and now I Can’t Afford Rent”
