"The design drew inspiration from the concept of “a piece of cloth”
Inspired by the concept of “a piece of cloth,"
Looks at URL.
Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO
Looks at URL.
When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…
This can’t be real. Checks URL again.
Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…
iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
…What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.
“This can’t be real. Checks URL again.”
Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”
I can’t stop laughing at this comment. I think that’s what we all did!
I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed
And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.
I should start knitting these for Christmas gifts.
it’s so stupid I’m still not convinced it’s real.
I know a lot of normies have iPhones because it’s a phone and they see it as a good phone. Fair enough (shitty monopolistic behaviour and Americans’ - yes, this is not a thing in my country - weird ostracisation of green text bubbles notwithstanding)
But Apple is also the brand that made phones a “status symbol”.
I can very easily believe this.
There will be an upsetting number of people that buy this glorified, and much less useful, shoulder bag.
yeah I understand your point.
it was the year 2005, and I was rocking the tmobile MDA with a data plan. I showed folks around me the touch screen and browser and they were like NNNEERRRRD.2 years later they were flicking little paper wads into a little garbage can on their iPhone 3 and raising their pinky in the air as if they were the technical elite.
Soo yeah
Real homies remember that game they had on the palm pilot to learn the handwriting shorthand haha
Seems I’m a bit younger than you, but for some reason this is in my core memories folder.
This was my EXACT experience. How was this not satire?
For that price, buy a sewing machine and make something better, like clothes with pockets.
Looking at the comments, Im so glad Im not the only one seeing a big sock with strap… lol.
I think it’s even worse than that. It’s just a gym sock with a slit cut down the middle to form the straps.
You could make one of these for like a dollar. And some spare time. Probably even cheaper if you already have an old gym sock laying around.
I can’t browse the announcement page without thinking of Borat
I bet the $9.95 is the production cost.
Lmao prob move the decimal over 2 spots to the left
Yeah, shoes cost that much to produce. Maybe one decimal.
“WEAR YOUR ***SOCK WITH PRIDE FOR ONLY 1.7 DAYS WORTH OF PAY”
-Created with Epstein in mind-
People thinking this is a joke or laughing at this don’t seem to remember when Apple released what was essentially a sock for your ipod video. or how about the $1000 monitor stand? or the wheels for your Powermac that cost hundreds of dollars.
This is Apple folks. If they can find a way to nickle and dime their gullible cultish user base they will do it. They’ve been doing it since…well since the company was founded.
False. The IIgs was amazing.
This is post-Apple. Apple died roughly around 2008-2011 when they figured out how to capitalize on douche snobbery. Previously they catered to the outliers. The clevil (clever evil) was when they figured out how to market that you are being an outlier if you own their crap. Which, ironically drove away the outliers.
The monitor stand and wheels for the Mac are targeted towards businesses. The same kinds of businesses that will spend $1000 per chair on ugly and uncomfortable office chairs.
Those $1000 chairs are not uncomfortable. A lot of the price is also the warranty and they are much cheaper for a business bulk purchasing.
I love picking up Aeron or similar stuff used. They’re great chairs and a used one isn’t any more expensive than those horrible racing style chairs but will actually last and be comfortable for over a decade. My current one is a 2006 model and still going strong.
A very good chair is important, it doesn’t have to be a $1,000 chair, but, never returning to the back-crushing racing chair.
Here I thought it was going to be a small screened cheap iPhone and I was excited for a minute.
cheap iPhone
LOL
Compared to other flagships they’re not outrageously expensive
OK? They’re also fuckin’ expensive
I won’t argue that. But they’re not like, uniquely expensive.
Well, they are more expensive, and have more expensive options.
I think the problem people have with the iPhone is that all of them are expensive. Whereas Samsung make the A Series and there is the Pixel from Google. If you want to pay extra and get a more expensive phone that’s an option, whereas with Apple that basically isn’t a possibility.
Yep
Although the real budget option is just to buy last year’s models. The iPhones have actually really powerful processors - having one a year or two old that you can get new for really cheap is really not much of a drawback.
I mean, they have done it. When I was looking at phones a few years back, it was genuinely a toss up between a Pixel 4a and an iPhone SE. If all you need it to be is a cameraphone, then both were good options.
Even now, the iPhone 16e is a relatively inexpensive phone when considering its featureset, but I would prefer a “mini” or newer SE variant instead.
Very disappointed that’s not what this was.
That’s exactly what I was thinking too. Like an iPhone nano or something. The laugh I let out when I saw what it actually was though, I really needed that today.
First off, yes, this is a pretentious sock bag for rich people… or “aspirational” or design-focussed people, let’s say.
But it makes perfect sense.
- Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
- If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
- Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
- A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.
The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.
The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.
The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”
I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.
The pattern on the inside is weirdly a lot nicer.
I forgot to put industrial weaving machine into the LLM, and well top result is now:
1 The “Woven Loop” — Sculptural Woven Bag
Concept:
A minimalist woven shoulder bag or clutch, created entirely from a single continuous industrial weave, without seams or hardware — a textile “unibody,” echoing Apple’s aluminum unibody design.
Made using Issey Miyake’s three-dimensional weaving technology, creating form and volume directly from the loom.
Followed by a pouch and a sash… so really I have to wonder if actually this was just a lazily AI generated idea all along.
They should collab with women’s jeans manufacturers to make sure the pockets are big enough for a phone.
“It makes perfect sense” is a funny way of saying “its the word “pretentious” made of cloth with a profit margin % in the six digits by one of the worlds greediest, shittiest companies in a sea of companies that stand out for their shitty greed”.
That is what I said, but sorry I used too many words to say greed as a motive is too simplistic
Not trying to be a contrarian here but I don’t believe just the word “greed” covers 230 dollars for a phone sock.
It’s cartoonishly exaggerated greed, and the fact that most people will just shrug and go “That’s Apple!” Is part of the problem. Instead of the general populace looking at this, expressing the correct amount of disgust, and watching the shitty company burn to the ground, people celebrate and anticipate their releases.
Fucking mind boggling.
Probably like other accessories it’s the manufacturer who sets the RRP, but yeah, as usual, they’re going to be happy to get their cut.
Tim Cook has turned Apple into the company it is today through that (clearly revolting) ethos.
It’s pathetic that they
couldn’trefused to offer more than a handful of colors for their “piece of cloth”. And “3D-knitted construction”? Fuck off.Also, that thing looks like a pickpocket’s wet dream.
Some people might find this shocking…. But a lot of knitting is already 3D. It’s not a very novel concept.
eeWHAAAAaaaaa???!
I can literally crochet this in under an hour.
Sounds like you just found yourself a job.
Man, I got excited for a moment they brought back the SE line, but at an even cheaper price.
I knew it couldn’t be true, not with Apple, but, it is what I first thought.
okay i hate apple but im actually upset about issey miyaki(also rip). like what the fuck happened?!
where’s the interesting designs and the shit ton of zippers :/
So, a knee-high sock with a slit on the side. For $230 US.
Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?
