TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The daily average of U.S. users deleting the TikTok app has increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

Several social media posts pointed to language in the new policy that describes the types of data TikTok may collect, including sensitive information such as “your racial or ethnic origin” as well as “sexual life or sexual orientation, status as transgender or nonbinary, citizenship or immigration status, or financial information.”