They absolutely are. Everything I got from my family this past Christmas was slop from the TikTok shop. They just clicked the fist ad they saw and bought whatever. I even got two of the same item because my brother didn’t realize he clicked two ads for the same thing. I’ve been calling it Dropshipmas.
Oh shit I forgot all about this! After the holidays, everyone in the office was talking about all the garbage they got, and most of them were talking about how many sales/deals they got off of Tiktok.
Firefox on android can just install extensions. No clue about the iphone. I remember some chromium browsers also having extensions on Android but I’m not 100% sure which ones.
There’s also DNS blocking of ads which can be set in your DNS settings or be part of your VPN connection. This will effectively block all ads too (even embedded ones in apps). On android ofc, yet again no clue about apple.
Some people justify it by stating that they keep ads because they want to support the websites, but don’t know that at the very least they should be blocking trackers and 3rd party cookies
Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?
Someone on here some weeks ago had a beef with me saying I skip passed promo content in YouTube videos. They said something about wanting to support the videomakers. K, but if I’m not in the market for a new mattress (as an example of an ad I sometimes hear), it doesn’t make sense for me to listen to the sponsored mattress read-through. If I don’t make a purchase with the YouTuber’s promo code, then what’s the difference if I skip a couple minutes ahead? Do I owe a video “respect” by listening anyway? And if for some reason the advertiser cares more about me listening to their spiel than about me actually making a purchase, well, that’s silly and sucks for them.
There are some things advertised that I’m never going to buy no matter how much they’re shown to me. Meal kits, gambling sites, men’s boxers, these are all things I’ve seen countless sponsored ad placements mid-video for, and they are all things I don’t use and can’t see myself using. Yet the ads persist.
Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?
For the most part, no, it doesn’t support the site, since most Google ads are PPC (Pay-Per-Click).
Yeah that’s what I do, but if they don’t know about adblock, they’re not gonna know about that.
Same thing on every other creative platform. People don’t know that it’s much better off for the creators to receive support in buying merch or patreon than it is for them to get a small fraction of what YouTube makes in ad revenue
I’m going to push back on this. The experiments that had scientific rigor shown that broad ads were only marginally less effective then personalized ones while being way cheeper.
A lot of what you see may be attributing conversion to sales that would happen anyway. Classic examples would be do you use branded search keyowords? Off course you do, despite the body of evidence that it only cannibalize the organic search.
But there are other much more complex mehanics in play. Each sestem takes away more and more control to replace it with “autootymization”, so you truly have no idea to whom and when your ads is shown. Exact keywords are broader then broad “back in a day”. Who knows how google is mixing your ad components, an now AI will dynamically change the ad content and placement using unknown criteria. All this to obscure that what we do is advertisal (?) equivalent showing a pizza ad to people who finished giving their order to the waiter.
Measurable online was here to save us from ineffective offline. Big data was here to save us from innefectove CPC. Algorithms were here to save us from paralism of to much data and now AI is here to save us from all this producing mostly a negative ROI anyway.
I honestly belive we were in the middle of a massive online advertising bubble, that we manage to cover up with even bigger AI bubble.
I showed my sister ad block and she was like why would i want to block ads. She said she has her algo dialed in and the ads just show her products she probably wants to buy.
I work in this space and I’m appalled at how much targeted ads make my company.
And here is the hint (with the fencepost) that it might be more wishful thinking on the customers side (the companies renting the service). Similiar to the AI slop bubble.
You think that’s an obscene amount of money? The intermediary services that collect, collate, aggregate, etc. that same data in the first place before selling it to companies like your employer? That’s where the insane money is.
That’s the long game. 🤢🥲
I work in this space and I’m appalled at how much targeted ads make my company.
Every smart person I know is using adblocking too. So is there’s like a percentage of people who eats ads all day and open their wallets up?
They absolutely are. Everything I got from my family this past Christmas was slop from the TikTok shop. They just clicked the fist ad they saw and bought whatever. I even got two of the same item because my brother didn’t realize he clicked two ads for the same thing. I’ve been calling it Dropshipmas.
How did you find out? Did you talk about it?
They were pretty happy to volunteer the info. He still gave me the duplicate!
Oh shit I forgot all about this! After the holidays, everyone in the office was talking about all the garbage they got, and most of them were talking about how many sales/deals they got off of Tiktok.
Ads Georg, who lives in a cave and looks at adverts 17.7 billion times a day is an outlier and should not be counted.
Yes, most people. Adblockers are used by a minority.
Most people access ‘the web’ via phone apps. There’s no adblocker for those.
There’s plenty, with a bit of doing. Definitely not as easy as installing ublock through a browser extension store but very doable
On iPhone? And on android without rooting?
Firefox on android can just install extensions. No clue about the iphone. I remember some chromium browsers also having extensions on Android but I’m not 100% sure which ones.
There’s also DNS blocking of ads which can be set in your DNS settings or be part of your VPN connection. This will effectively block all ads too (even embedded ones in apps). On android ofc, yet again no clue about apple.
An unfortunate truth.
Some people justify it by stating that they keep ads because they want to support the websites, but don’t know that at the very least they should be blocking trackers and 3rd party cookies
Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?
Someone on here some weeks ago had a beef with me saying I skip passed promo content in YouTube videos. They said something about wanting to support the videomakers. K, but if I’m not in the market for a new mattress (as an example of an ad I sometimes hear), it doesn’t make sense for me to listen to the sponsored mattress read-through. If I don’t make a purchase with the YouTuber’s promo code, then what’s the difference if I skip a couple minutes ahead? Do I owe a video “respect” by listening anyway? And if for some reason the advertiser cares more about me listening to their spiel than about me actually making a purchase, well, that’s silly and sucks for them.
There are some things advertised that I’m never going to buy no matter how much they’re shown to me. Meal kits, gambling sites, men’s boxers, these are all things I’ve seen countless sponsored ad placements mid-video for, and they are all things I don’t use and can’t see myself using. Yet the ads persist.
So I will continue skipping.
For the most part, no, it doesn’t support the site, since most Google ads are PPC (Pay-Per-Click).
Even then the proper way to do that would be to Adblock and then whitelist sites you support and know don’t have turbo intrusive ads
Yeah that’s what I do, but if they don’t know about adblock, they’re not gonna know about that.
Same thing on every other creative platform. People don’t know that it’s much better off for the creators to receive support in buying merch or patreon than it is for them to get a small fraction of what YouTube makes in ad revenue
It’s not actually most. It’s just enough to cover the ad spend.
Someone needs to create malware that installs ad blockers. That will more than half their conversion rate.
I’m going to push back on this. The experiments that had scientific rigor shown that broad ads were only marginally less effective then personalized ones while being way cheeper.
A lot of what you see may be attributing conversion to sales that would happen anyway. Classic examples would be do you use branded search keyowords? Off course you do, despite the body of evidence that it only cannibalize the organic search.
But there are other much more complex mehanics in play. Each sestem takes away more and more control to replace it with “autootymization”, so you truly have no idea to whom and when your ads is shown. Exact keywords are broader then broad “back in a day”. Who knows how google is mixing your ad components, an now AI will dynamically change the ad content and placement using unknown criteria. All this to obscure that what we do is advertisal (?) equivalent showing a pizza ad to people who finished giving their order to the waiter.
Measurable online was here to save us from ineffective offline. Big data was here to save us from innefectove CPC. Algorithms were here to save us from paralism of to much data and now AI is here to save us from all this producing mostly a negative ROI anyway.
I honestly belive we were in the middle of a massive online advertising bubble, that we manage to cover up with even bigger AI bubble.
We are fucked.
I showed my sister ad block and she was like why would i want to block ads. She said she has her algo dialed in and the ads just show her products she probably wants to buy.
That hurts my brain to hear, oh my!
There are enough stories about somebody installing a pi-hole and a family member getting angry because now the ads for all the pretty things are gone.
And here is the hint (with the fencepost) that it might be more wishful thinking on the customers side (the companies renting the service). Similiar to the AI slop bubble.
You think that’s an obscene amount of money? The intermediary services that collect, collate, aggregate, etc. that same data in the first place before selling it to companies like your employer? That’s where the insane money is. That’s the long game. 🤢🥲
Middlemen make the most money of any profession.
Market Makers. Insurance. Everyone involved in the mortgage world. Research publications. Mid-level managers.
I’m a mid-level manager. I do make a good amount of money.
Was about to comment similarly 🤪