Either AI is an effective summarization tool with good information, OR direct human click traffic to websites are unaffected, you can’t have it both ways, this statistic, if it really isn’t going down, means the AI is failing at being a summarization tool.

I control ads for a large company. The last two years have been fucking brutal. We’re talking 30-90% worse, ROI’s.

Of course they will say that. They gotta get that $$$.

Of course AI search isn’t killing website traffic. AI search is website traffic.

Can’t trust anything their shitty AI comes up with anyway. I’ve seen drug addicts who hallucinated less.