• ch00f@lemmy.world
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    21 days ago

    I think it’s different if you consider ads as a way to maintain the status quo.

    Like, there’s an ad I keep seeing on TV where 25 or 6 to 4 by Chicago plays as parents struggle to keep up with the parenting responsibilities of their toddlers. It’s an ad for Amazon. And thank god for Amazon for being available to help these parents.

    And like…everybody knows about Amazon. Nobody is going to suddenly sign up for a Prime account after seeing this ad. However, parents or expecting parents who already have Prime accounts are going to relate to the people in the ad and not even consider other options for their parenting needs.

    Maybe a very specific example, and their are certainly ads just telling you to buy chicken nuggets, but I’m seeing it more and more.

    Edit: Or hell, look at detergents. Do you really think Tide has innovated anything in the past 30 years?

    • tresspass@lemmy.world
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      20 days ago

      100%. Ads are just corporate propaganda. What would the public do if they didn’t have their symbols shoved in their face every waking hour?

      • iByteABit@lemmy.ml
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        20 days ago

        It’s so dystopian that I grew up knowing most of the famous brand logos but didn’t know where to place most countries on the map until I was old enough to care

    • MonkderVierte@lemmy.zip
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      21 days ago

      It’s about being in your mind-space, even days later in the shop. Which works 50/50 on some people and not at all on the others. But that’s good enough to bother all of humanity i guess.

    • ThePantser@sh.itjust.works
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      21 days ago

      Yeah like McD reminding you about their big Mac and fries. They know you know about it but they want to think about food because you might be slightly hungry and could eat. They are not ads but subliminal messages.

    • FerretyFever0@fedia.io
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      21 days ago

      Not once, even when I was a little kid, have I been convinced to want a product more because of an ad like that. People know about McDonald’s, they know about Coca-Cola, they know about Hilton, they know about Disney+, the only real reason they have to advertise is to tell us about their new products that some of them have once in a while, or a deal of some kind. I can understand Dreamworks advertising a new movie for about a week, after that, the public probably knows. Same thing for Chick-Fil-A’s new sandwiches and whatnot. But they never stop. They go for a month and a half, two even. Other brands, like Marriott, nothing’s changed. We know that we can buy a hotel room and get free breakfast, we know, we’ll pay for it if/when we need it, but we’re not getting a room just for the “experience”. These ads must be working, they’ve been dumping money into them for over a century at this point, maybe I’m just too autistic to understand how.

      • TheImpressiveX@lemmy.today
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        21 days ago

        It’s not about convincing people to buy the product. It’s about keeping the brand in the public consciousness. For example, they want Coca-Cola to be synonymous with carbonated soft drinks, so that when you want to buy a soda, the first option you think of is Coke, and not Pepsi or some other brand.

        • bizarroland@lemmy.world
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          21 days ago

          If I were a crackpot theorist, which I am not but I dabble, I would say I wouldn’t be surprised if ads serve as a medium of population control.

        • Postmortal_Pop@lemmy.world
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          21 days ago

          It’s very much this. They aren’t trying to introduce you to this thing that’s been an institution for longer then any of us have been alive. They’re advertising to take up the limited realestate in our conscious minds.

          • thethunderwolf@lemmy.dbzer0.com
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            20 days ago

            this is abuse

            this goes against human rights (the actual rights humans deserve, not that meager document that lists way too few things)

  • hedge_lord@lemmy.world
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    21 days ago

    I mean I think that it does work on most people. I have a few people in my life who just don’t block ads. Some of them do not even change their radio frequency when ads play through it. They think that they can choose for it to not affect them, but that’s not really how propaganda works.

    • tburkhol@lemmy.world
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      21 days ago

      Just think how many people started making sourdough bread during covid lockdowns. That may not have been intentional advertising, just a few people starting a thing & then it was everywhere, and so many people who’d never cooked a day in their life became obsessed with sourdough bread. Advertising fills in the blank when you say, “Fuck it, let’s just _____”

  • Sheridan@lemmy.world
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    21 days ago

    Before I installed blockers, I only remember one time ever clicking a targeted advertisement and making a purchase (it was for a ‘What We Do in the Shadows’ t-shirt). That was after browsing the web everyday with no blockers for like 15 years.

  • cabillaud@lemmy.world
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    20 days ago

    And don’t forget to use cash, all those credit cards and payment apps are there to spy on you.

  • CrowAirbrush@lemmy.world
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    20 days ago

    A targeted ad consists of showing you what you just bought from the same exact website you just got it from.

    Like, it’s just a scam towards the businesses at this point and a waste of my time and bandwidth.

  • Fedizen@lemmy.world
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    20 days ago

    Why do so many advertisers think I own a dog? We have like a private, digital panopticon and they still serve me ads for dogfood for dogs I don’t don’t have.

    • Duamerthrax@lemmy.world
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      20 days ago

      I have to use facebook for work every few months. All sandboxed and shit. They seem to think I’m in the market for conceal carry yoga pants. Which I fine with, because that means they have no clue about my gender, hobbies, or political alignment.

    • chiliedogg@lemmy.world
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      20 days ago

      I used to have a chrome extension that basically poisoned my data by clicking on every ad in the background while hiding the ads from me. I forgot what it was called. I don’t use Chrome anymore.

      It also benefitted the websites I visited by improving their click-thru while also hurting the advertisers by costing them money for ads that would never be effective.

  • BanMe@lemmy.world
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    21 days ago

    The Tumblr-clone I use for porn has been feeding me the same (rather gross) heterosexual ads for so long I finally added every available list to my PiHole so they’re finally gone. Good job morons. Couldn’t even figure out how to show a gay guy cock.

  • ByteOnBikes@discuss.onlineOP
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    21 days ago

    I work in this space and I’m appalled at how much targeted ads make my company.

    Every smart person I know is using adblocking too. So is there’s like a percentage of people who eats ads all day and open their wallets up?

    • djdarren@piefed.social
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      20 days ago

      Ads Georg, who lives in a cave and looks at adverts 17.7 billion times a day is an outlier and should not be counted.

      • AnyOldName3@lemmy.world
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        20 days ago

        Why? That seems like a pretty typical number for someone scrolling through Facebook without an ad blocker based on what I see from my family.

    • hesh@quokk.au
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      21 days ago

      Yes, most people. Adblockers are used by a minority.

      • tresspass@lemmy.world
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        20 days ago

        I wouldn’t believe it if I didn’t have multiple friends who I have recently noticed don’t have ad blockers. Absolutely feral behavior and they were properly shamed for it.

        • papalonian@lemmy.world
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          21 days ago

          There’s plenty, with a bit of doing. Definitely not as easy as installing ublock through a browser extension store but very doable

            • Fiery@lemmy.dbzer0.com
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              20 days ago

              Firefox on android can just install extensions. No clue about the iphone. I remember some chromium browsers also having extensions on Android but I’m not 100% sure which ones.

              There’s also DNS blocking of ads which can be set in your DNS settings or be part of your VPN connection. This will effectively block all ads too (even embedded ones in apps). On android ofc, yet again no clue about apple.

            • parody@lemmings.world
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              20 days ago
              • uBlock Origin Lite on Apple App Store (pretty new): https://apps.apple.com/us/app/ublock-origin-lite/id6745342698

              • uBlock Origin for Firefox on Android: https://addons.mozilla.org/en-US/android/addon/ublock-origin/

                • parody@lemmings.world
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                  5 days ago

                  Oop yeah! Limited success with AdGuard (paid), or self-hosted PiHole. Should be less than less effective as time goes on because apps can serve ads from first party domains, I imagine.

                  Does work for some apps though; might require manual filter list updating (open AdGuard & tap refresh) given advertiser cat-and-mouse.

                  (Edit: speaking at least to iOS^)

                  Edit: Apple protecting their business interests by locking the platform down for sure. Also a few fewer grandma iPhones in botnets, but at great cost to us nerds.

        • Whats_your_reasoning@lemmy.world
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          21 days ago

          they want to support the websites

          Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?

          Someone on here some weeks ago had a beef with me saying I skip passed promo content in YouTube videos. They said something about wanting to support the videomakers. K, but if I’m not in the market for a new mattress (as an example of an ad I sometimes hear), it doesn’t make sense for me to listen to the sponsored mattress read-through. If I don’t make a purchase with the YouTuber’s promo code, then what’s the difference if I skip a couple minutes ahead? Do I owe a video “respect” by listening anyway? And if for some reason the advertiser cares more about me listening to their spiel than about me actually making a purchase, well, that’s silly and sucks for them.

          There are some things advertised that I’m never going to buy no matter how much they’re shown to me. Meal kits, gambling sites, men’s boxers, these are all things I’ve seen countless sponsored ad placements mid-video for, and they are all things I don’t use and can’t see myself using. Yet the ads persist.

          So I will continue skipping.

          • AmbitiousProcess (they/them)@piefed.social
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            20 days ago

            Are these people actually clicking on the ads and making purchases through them? Because if all they’re doing is letting the ads clutter space, but not interacting with them, does that really support the site at all?

            For the most part, no, it doesn’t support the site, since most Google ads are PPC (Pay-Per-Click).

            • AlfredoJohn@sh.itjust.works
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              20 days ago

              Sure but the metrics that companies produce after running an ad campaign to see if it was effective do not depend on those pay per click metrics. They will generally look at what the total sales or total amount of engagement with their content was pre and post the marketing campaign. If the number goes up they call it a success and will pay for another ad campaign. I guess the real question is are ad payouts for sites hosting them still generally based on pay per click or other engagement analytics that run after the campaigns are finished. That I am unsure of

        • Rolder@reddthat.com
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          21 days ago

          Even then the proper way to do that would be to Adblock and then whitelist sites you support and know don’t have turbo intrusive ads

          • Yeah that’s what I do, but if they don’t know about adblock, they’re not gonna know about that.

            Same thing on every other creative platform. People don’t know that it’s much better off for the creators to receive support in buying merch or patreon than it is for them to get a small fraction of what YouTube makes in ad revenue

      • Clent@lemmy.dbzer0.com
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        21 days ago

        It’s not actually most. It’s just enough to cover the ad spend.

        Someone needs to create malware that installs ad blockers. That will more than half their conversion rate.

    • skrlet13@feddit.cl
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      20 days ago

      Most people use apps or standard Chrome. And Google targeted the most popular adblocker there deprecating Manifest V2 and using only V3 by default (maybe V2 is already removed?)

    • ideonek@piefed.social
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      21 days ago

      I’m going to push back on this. The experiments that had scientific rigor shown that broad ads were only marginally less effective then personalized ones while being way cheeper.

      A lot of what you see may be attributing conversion to sales that would happen anyway. Classic examples would be do you use branded search keyowords? Off course you do, despite the body of evidence that it only cannibalize the organic search.

      But there are other much more complex mehanics in play. Each sestem takes away more and more control to replace it with “autootymization”, so you truly have no idea to whom and when your ads is shown. Exact keywords are broader then broad “back in a day”. Who knows how google is mixing your ad components, an now AI will dynamically change the ad content and placement using unknown criteria. All this to obscure that what we do is advertisal (?) equivalent showing a pizza ad to people who finished giving their order to the waiter.

      Measurable online was here to save us from ineffective offline. Big data was here to save us from innefectove CPC. Algorithms were here to save us from paralism of to much data and now AI is here to save us from all this producing mostly a negative ROI anyway.

      I honestly belive we were in the middle of a massive online advertising bubble, that we manage to cover up with even bigger AI bubble.

      We are fucked.

    • Fizz@lemmy.nz
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      21 days ago

      I showed my sister ad block and she was like why would i want to block ads. She said she has her algo dialed in and the ads just show her products she probably wants to buy.

    • WanderingThoughts@europe.pub
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      21 days ago

      There are enough stories about somebody installing a pi-hole and a family member getting angry because now the ads for all the pretty things are gone.

    • MonkderVierte@lemmy.zip
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      21 days ago

      I work in this space and I’m appalled at how much targeted ads make my company.

      And here is the hint (with the fencepost) that it might be more wishful thinking on the customers side (the companies renting the service). Similiar to the AI slop bubble.

    • otter@lemmy.dbzer0.com
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      21 days ago

      You think that’s an obscene amount of money? The intermediary services that collect, collate, aggregate, etc. that same data in the first place before selling it to companies like your employer? That’s where the insane money is. That’s the long game. 🤢🥲

    • EvilFonzy@lemmy.world
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      20 days ago

      They absolutely are. Everything I got from my family this past Christmas was slop from the TikTok shop. They just clicked the first ad they saw and bought whatever. I even got two of the same item because my brother didn’t realize he clicked two ads for the same thing. I’ve been calling it Dropshipmas.

    • jaycifer@lemmy.world
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      20 days ago

      I was at Costco with my roommate this last weekend looking at coffee. They went straight for one saying they liked the design on the packaging. I asked if they were going to buy coffee based solely on how the packaging looks. They said “Yeah, that’s how advertising works.”

  • biggerbogboy@sh.itjust.works
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    20 days ago

    I find it so funny how I use Spotify daily*, and the account is linked** to my google account that I use a lot, and in the past I made sure to downvote any ads that don’t fit my interests at all, so basically giving as much aminition to give some good targeted ads to me.

    Turns out, after all that, I get rubbish collection ads, face mask ads and wastewater management ads, even though I have truly never thought about any of those nor have shown interest in them, AND I’ve shown tons of interest in only technology.

    Asterisks

    (*) - I use the iOS mobile app, so I can’t really block ads unfortunately, even though I’d love to :/

    (**) - I made the google and Spotify accounts when I was in my early teens, so I didn’t really know or care about digital footprint or tracking, so if I was able to go back, I would’ve at the very least gotten multiple google accounts to sandbox my activities. But hey, better late than never I guess!

    • Ilovethebomb@sh.itjust.works
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      20 days ago

      At one point, the advertising algorithm for Tinder decided what I needed in my life was a tractor. A massive, eleven tonne tractor intended for work on a large farm.

      It probably wouldn’t fit up my driveway.

    • uberfreeza@lemmy.world
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      20 days ago

      I have a similar account for everything that I expect to have some form of tracking. Yet all of these services that are supposed to spy on me to find out exactly what I’m interested in have not once succeeded in targeted me with advertising for something I have any interest in getting. I’ve only seen them work for people who have Facebook or something that actively listens for things to make ads about, which I don’t have.

  • Wirlocke@lemmy.blahaj.zone
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    21 days ago

    The data has more direct consequences when it comes to machine learning algorithms to keep you on the website and funnel you into a personalized echo chamber.

    The epitome of this is TikTok, it’s algorithm was the only thing that set it apart from other short video apps. Youtube is a video host with an integrated recommendation algorithm, Tiktok is a recommendation algorithm with integrated video hosting.

    • starelfsc2@sh.itjust.works
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      21 days ago

      It’s crazy how the algorithm isn’t even good, it’s just effective at generating watch time on average. It tries to push you towards addictive trash constantly, whether you watch it or not. I learned rust and got “why rust sucks” and “why rust is the best language” about 25 times now despite never watching videos like that, because maybe THIS time I’ll get ragebaited.

      • Aqarius@lemmy.world
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        20 days ago

        Oh, the algorithm is good, it’s good at generating watch time. That’s it’s purpose. It serves the company, not you.

        • starelfsc2@sh.itjust.works
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          20 days ago

          What I’m saying is it’s not even good at that, and it has caused me to leave several times when every video it recommends is clickbait garbage. It just knows it works on most people who aren’t actively looking out for it. It’s basically purely designed for engagement baiting, regardless of if you take the bait or not it’ll keep doing it.

          • Aqarius@lemmy.world
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            20 days ago

            Because that method has long since hit saturation. Consider: a normal person spends a reasonable amount of time watching videos they find interesting. A nutcase watches whatever feeds their insanity, all day, every day. Therefore, instead limiting your watchtime by only serving you what you want, the algo can maximise watch time by driving you insane.

  • nialv7@lemmy.world
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    21 days ago

    There was a small window around 2010 when Google’s targeted Ads is actually kinda good (which is to say, not annoying and somewhat relevant).

    Then everything enshittified.

    • ThePantser@sh.itjust.works
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      21 days ago

      I think hotwords worked the best on me because I thought it was a link to something in the article. But then the law changed and they had to put “ad” on the links and it killed them. Laws work, some what.

  • paulcdb@lemmy.world
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    20 days ago

    I mean, the rich are benefiting from all the ad spending which is all that matters! /s

    People really need to remember that you’re paying for the ads regardless of if you see them. The only people who lose out are those who show the ads and giving the amount of websites these days that are solely built around showing ads, I really have no sympathy for them.

    The bigger question no-one seems to ask is, how much cheaper would products be if they weren’t spending trillions on ads in the first place?

    • Cactopuses@lemmy.world
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      20 days ago

      Depends on the product, a lot of things exist to be ad bate, and don’t really serve a wider purpose. Tshirts is an example that comes to mind where people just buy dozens of designs they never wear.

      The whole premise has become shopping is the fun activity, the product is just the waste from that activity that needs to be discarded.

      So I guess sans ads we would see a lot less arbitrary products (and places like Amazon would take a hit [yay])

      I would be curious to know how e-commerce would change though as without ads people would likely gravitate to the big box stores

      • paulcdb@lemmy.world
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        12 days ago

        I would be curious to know how e-commerce would change though as without ads people would likely gravitate to the big box stores

        Do they need to advertise? At the moment we still have search engines, although not for long, but remove the marketing crap and companies can go back to fighting over offering the best prices/services.

        I rarely see ads and yet I can still manage to buy the products I want, I just don’t buy much branded crap because it’s overpriced and has been enshitified by greed. People just need to stop buying into marketing bs and go back to buying what you need!

        Sadly everything is designed to manipulate the gullible so I doubt there’ll be any meaningful change in my lifetime since it seems to be 60-70% of the population that falls under the gullible tag.

      • gustofwind@lemmy.world
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        21 days ago

        You still were subjected to the constant imaging exposure

        You might not have noticed but your brain did

        • ArcaneSlime@lemmy.dbzer0.com
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          21 days ago

          Even still, it was always either

          A) Shit I’d absolutely never buy

          B) Shit I was planning on buying anyway before the ad

          C) The ad reminds me “oh yeah I do need new underwear” (idfk lol), but even then I just mentally log that and go buy underwear later, never “click the add and buy those underwear,” not even necessarily the same brand at another retailer, like instead of Hanes™ the ad could say “Underwear^TheConcept” and it’d be the same thing.

          The targeting seems to not be worth piss to me imo.

          • moody@lemmings.world
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            21 days ago

            Most advertising isn’t trying to convince you to buy product X that’s being advertised. It’s trying to get you to think about the brand itself. They’re saying “Buy this fridge from Brand A” but they’re not actually trying to sell you a fridge, what they really want is for you to think of Brand A the next time you’re looking for a new appliance or some other product they sell.

            • ArcaneSlime@lemmy.dbzer0.com
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              21 days ago

              But I already know I want a Speed Queen, so when Samsung advertises whatever shit new Samsung AI Washer/Dryer with wifi and bluetooth horse shit, my brain goes “ahh yeah put more money towards that Speed Queen.” And then when I go to replace my phone I go “hmmm lets see what can use grapheneOS” and Samsung loses again, then I go to replace my TV and get a used Vizio from 2008 at the flea market, etc…

              It just doesn’t work along “brand” lines at least for me.

  • AldinTheMage@ttrpg.network
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    21 days ago

    It’s not about the ads to buy things. That’s part of it for sure, but it’s more than that.

    Google, Meta, Microsoft, etc. want your data, your habits, routines, opinions, etc, so they can influence the way you think and behave and understand the world.

    There’s a clip I saw recently of Peter Thiel saying they could never get people to vote for the things they want to do, so instead they are using technology to change things.

    Even if you block ads, if you still use platforms owned by tech mega-corps, they have your data. Sure you might not see the targeted ads, and so you think you’re coming out ahead, but you don’t realize that every piece of content you see between the ads you’ve blocked is being filtered to influence the way you think about the world.