BUTLERIAN JIHAD WHEN?

  • danc4498@lemmy.worldEnglish
    712·
    3 months ago

    This seems wild. This is the last thing I would have expected. Maybe Disney knows they stand no chance against AI and just want to profit from the doom it will bring.

    • lechekaflan@lemmy.worldOP
      11·
      3 months ago

      It is both wild and infuriating. Any on-hands creative now have a good reason to be outraged at the about-face.

    • bcovertigo@lemmy.worldEnglish
      66·
      3 months ago

      I think it has less to do with their product and more to do with backroom executive bullshit manipulating stock prices, but that’s just an armchair opinion.

    • TommySoda@lemmy.world
      14·
      3 months ago

      It’ll make the green line go up and that’s all they care about. I completely agree that it seems they won’t be able to do anything to stop it so they might as well try and make money from it.

    • UnspecificGravity@piefed.socialEnglish
      30·
      3 months ago

      I think their intent is to create a fuck ton of cheap AI media to flood Disney+ because even their shitty crap costs a lot to produce. If Disney can create content basically for free they could see a pretty big benefit.

      Cutting paid animators out of animation has been the disney dream since Walt was still blowing Nazis.

      • danc4498@lemmy.worldEnglish
        7·
        3 months ago

        Yeah, but this also allows their characters in Sora. So anybody can create media with Mickey Mouse. Though maybe there’s more details in missing.

        I have watched a lot do kids shows when my kids were little. I think AI is more than capable of replacing a lot do the low effort junk that is currently created. Dora always felt like it was created by an algorithm.

      • foodandart@lemmy.zip
        12·
        3 months ago

        Cutting paid animators out of animation has been the disney dream since Walt was still blowing Nazis.

        Amen. Artist have always gotten treated like shit and Walt was a miserable prick to his workers.

          • 100_kg_90_de_belin@feddit.it
            1·
            3 months ago

            All those who would prompt Sora to generate a video of Donald Duck forcefemming Hitler are environmentally conscious and know that such a video would waste an insane amount of electricity.

  • november@piefed.blahaj.zoneEnglish
    125·
    3 months ago

    Oh, so the slop generator gets to use Disney’s characters, but they’ll sue a daycare for painting Mickey Mouse on the wall. I see how it is.

    • alias_qr_rainmaker@lemmy.world
      24·
      3 months ago

      I have a reading disability so I use Claude Pro to summarize books. Woulda helped me in HS because I had a psychotic break after I spent thousands of hours trying to figure out how to understand written and spoken words

  • DarkCloud@lemmy.world
    18·
    3 months ago

    Disney movies will be AI generated from here on out.

    Think about it, simulating real actors or their voices has strings attached. Talking cats don’t sue, or require wages.

  • ParadoxSeahorse@lemmy.world
    109·
    3 months ago

    Say what you want about Altman, he is a fantastic grifter. Instead of suing the shit out of his worthless hypebag bullshit machine “company”, they’re… paying… him… to license their characters…? These corporations have lost their goddamn minds for this snake oil

    • mvirts@lemmy.world
      8·
      3 months ago

      I have read 0 facts about this, but I bet that the billion ‘investment’ is mostly just IP license values.

    • Bakkoda@lemmy.world
      23·
      3 months ago

      Disney needs to write off a billion asap. That’s literally all I see. Invest in AI? You already lost money and you need a voided check.

      • Zink@programming.dev
        3·
        3 months ago

        And as a free bonus you get your characters in front of even more millions of impressionable faces than usual. They can tie their personal identity to your IP incrementally ever more. Hooray!

        yes /s

    • zarkony@lemmy.zipEnglish
      15·
      3 months ago

      At this point I genuinely believe OpenAI knows they’re doomed. They are putting all their effort into these massive deals, trying to tie themselves to as many other companies as they can until they are “too big to fail”. Then when they go bankrupt, trump won’t allow the stock market to crash, so the government will step in and pay everyone out. Maybe these other companies are just trying to get in on the grift while they can.

  • s@piefed.worldEnglish
    25·
    3 months ago

    Now your kids can make their own completely unregulated Spider-Man and Elsa content at home

  • melsaskca@lemmy.ca
    5·
    3 months ago

    I’m still very AI ignorant but why would disney go all in on AI when I can just tell my own AI to make up a “disney-like” movie for me and skip the middle-man (disney).

  • MisterCurtis@lemmy.world
    32·
    3 months ago

    Just executives milking their company for as much money as they can. They don’t care for their brand. If it makes them money, they’ll totally let Disney slide into an AI content slop hell scape. Ruining the reputation and quality of their product, then bounce with their severance and bonuses when stocks start to fall. Just to go off and do it all over again with another company.

    • Yeller_king@reddthat.com
      12·
      3 months ago

      What I don’t get is how are they even milking their IP? They are paying OpenAi to use their IP (in exchange for equity in an unprofitable company).

      I’d understand it better if Disney were getting a billion dollars.

  • LiveLM@lemmy.zipEnglish
    34·
    3 months ago

    Disney is perhaps the one company on earth powerful enough to put AI companies on their place regarding all the copyright shit.
    How fucking naive of me to not realize they’d join up instead

  • panda_abyss@lemmy.ca
    1731·
    3 months ago

    This will only end badly. And I mean racist Goofy meme videos targeted to children badly.